Last updated February 2026
AI Content & Likeness Policy
Every video we deliver is synthetic media, generated by AI. This policy explains how it may and may not be used.
Videos are AI-generated
The spokespeople in our catalog are AI-generated performances. They are not real people endorsing your product, and they must not be presented as such.
Prohibited impersonation
- Impersonating a real, identifiable person without their written permission.
- Presenting an AI spokesperson as a named employee, executive or public official.
- Implying endorsement by a person, brand or organisation that has not given it.
- Creating political, electoral or crisis content designed to deceive.
Your responsibilities
You confirm that you hold the rights to every name, logo, trademark, product claim, voice and likeness referenced in your script, and that your use complies with applicable advertising, consumer-protection and AI-disclosure laws in your market.
Disclosure
Some jurisdictions and platforms require synthetic media to be labelled. Where that applies to your use, disclosure is your responsibility.
Enforcement
We may refuse, cancel or take down orders that breach this policy, without refund where the breach is your responsibility, and may report unlawful activity to the relevant authorities.
Provider terms
Videos are generated through the Captions API and remain subject to that provider's acceptable-use rules. Captions does not endorse or sponsor this service.
